Our extensive experience in High-Performance Computing and Big Data market segments allows us to help you bring products and services to market with concise and precise messaging—increasing profit potential and longevity. Our tagline—"We take complicated ideas and make them simple"—applies to the entire product life cycle.



Bob “Bobski” Masson has 20+ years of sales and marketing experience in high-end technical and commercial computing platforms. ("He was doing Big Data before Big Data was cool.") His unique combination of deep technical knowledge combined with communication and leadership skills can energize any marketing organization.


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